We all want deep links that give the best SEO juice and build authority for our site. How are we going to get a more authoritative site to link to us? It is really all about giving links to get links back. This is a very common practice and in reality simple to do. Here is how it works.

Write a great post. It doesn’t matter what your topic is. Just make sure your post is really well done and free of any spelling or grammar errors. Now, to build authority and maybe start getting links back, you need to link to others first. This is why we say we “give to get” we give link love so that we may get some in return. This process can sometimes be slow, but it is without a doubt the best way to get links. Other bloggers love to link to great posts to finish making a point. Make that job easier for them. Be the blogger they want to link to.

Find a relevant post to link to in your post. A good idea is to not include a top blogger’s post. It is rare that they will come see your post, since they get so many pingbacks. Choose a well done post that addresses one of your salient points in your post and give full credit. We all know not to take other people’s work right? Good. Just making sure. We do not want to get into any of that. Use one or maybe two lines of the post, or just link straight to it. What this does is alert the blogger that you used their content and that you are giving them the pingback. That is how you build up credibility with other bloggers.

Reach out to other bloggers in your community. This is a great tactic when starting out. If you can find a few bloggers, you may all join forces to help each other out. Find a blog you really like and want to highlight to your readers. Make sure the content is relevant to what you blog about. This is where many newer bloggers run into trouble. If your post is not relevant to that site, do not link to it. You will look like a spammer, and it is a good way to get yourself banned from a site. A better idea is to just come and comment on the blog and develop a relationship with that blogger.

One word of caution: do not give and expect to get a link back right away. This is not automatic. Unless you approach a blogger about trading link for link, don’t give links if all you want is to get. There are guest posts that you will write that may not have live links. It may have only a mention. Write them anyway. The goodwill that this will build is enormous and worth the effort. If you consistently blog great content, and are generous with giving links, all of that will start coming back to you and your blog.

Do you suffer from a high bounce rate? Are potential buyers landing on a blog post and leaving right away? If so, your website may be to blame. In this post, we will discuss possible reasons for a high bounce rate and what can be done about it.

Wrong keywords attracting the wrong audience – We don’t just want eyeballs on our website. We want buyers. Qualified buyers. How are we getting in front of the right buyer? If we are using wrong keywords, our buyers may still be looking for us. Make sure to do proper keyword research. We also want to make sure that we are truthful with our keyword choices “quality used cars” as a keyword is no good when you sell scooters. Keep keywords accurate. Remember, the keywords are what buyers put into search engines looking for a result. If what you sell is expensive jewelry, make sure you have “luxury” as a keyword and not “bargain” this way you are getting people who can actually afford your product or service in the first place.

No title tags – Title tags are even more important than meta tags, since title tags tell the search engines what your page is about. Give a good description, but don’t go overboard. A bad idea would be to have a title tag that says “home page” for example. Have the title tags accurately reflect what is found on that page, not only making it easier to be indexed, but easier to be found.

Your website is beyond ugly – If you have an ugly website, it will not matter if your company has the best product or service around. No one wants to see an ugly website. What can be done if your website is ugly? Simple. Show friends and co-workers the design as it is in progress. Listen to the feedback. Get feedback from the sales department. If the sales force hates the website, they may have a hard time sending potential buyers there. Check out competing websites to see what you like about them and what you do not like. Talk to the web designer and work on something new.

Your website is slow to load – Your company has a gorgeous website. It is truly a work of art, but all that flash makes your site slow to load. In this day and age, flash is death to websites. It makes a site very slow, and because sites that use a lot of flash most times have heavy graphics, those pages cannot be crawled. Crawlers do not like pictures. They love text. If your website is very slow, maybe it is time to choose the best pictures to highlight and ditch flash. Adding text behind the pictures can help the crawlers learn what is on the pages, so do not forget title tags and keywords.

These are just a few of the reasons your website could have a high bounce rate. What would you add to this list?